Patent-pending · Language-independent wayfinding
FloorCode transforms navigation through complex buildings into simple, numbered decisions. Exceptionally low-cost to deploy, requiring no positioning infrastructure and designed to complement existing wayfinding systems.
One code - one step - zero confusion.
Wayfinding market $136 billion by 2030
Traditional directions rely on words. FloorCode uses simple numbered decisions to minimise cognitive load, without needing positioning infrastructure or network connectivity.
Blue-dot and image-based systems can also overcome language barriers, but advanced positioning solutions can be costly to install and maintain. FloorCode offers a simpler, lower-cost alternative.
Whatever the visitor’s language, the route stays the same: one number, one decision, no translation.
Discover how it worksONE DESTINATION. ONE ROUTE.
Illustrative example: the numbers do not change with the visitor's language.
Instead of reading directions in a particular language, interpreting floorplans or remembering written instructions, visitors follow a short sequence of numbers. Each number corresponds to a decision at a marked point in the building.
A visitor needs to recognise only the next number, rather than understand the entire building. The goal is standardisation without replacement: a shared, language-independent method that works alongside existing signs and maps.
Go forward, turn right, continue forward, then turn left.
One step at a time.
Match each decision to the next marker.
Illustrative routes only — not directions for a real building.
A universal system of numbered decisions, without translated instructions.
Less information to process at each junction, helping reduce cognitive load and stress.
Version 1 could cost under £10,000 to install, depending on the building and scope.
The paper-based system needs no electronics, software or mobile phone.
Use Version 1 without a smartphone, or Version 2 with the standalone mobile app.
Navigation does not depend on a network connection or indoor positioning infrastructure.
Can be retrofitted alongside existing signs, maps and wayfinding systems.
Designed for hospitals, airports, campuses and other complex indoor spaces.
FloorCode is an exceptionally low-cost, easy-to-understand wayfinding system available in two versions: paper-based and smartphone-enabled. Neither requires indoor positioning infrastructure or network connections.
Every visitor—whether a patient, guest, delivery driver or maintenance worker—receives a simple, paper-based FloorCode route to their destination.
Replacement route sheets are available at strategic locations for anyone who becomes lost or needs to change their destination.
No smartphone, network connection or indoor positioning infrastructure required.
FloorCode can be deployed rapidly and at minimal cost in virtually any complex indoor environment, providing a universal, language-independent navigation layer that improves and complements existing wayfinding systems.
Once numbered markers are installed at each directional decision point, routes can be changed and destinations added without modifying physical signage — simply generate a new FloorCode sequence.
This creates a scalable, low-maintenance solution with minimal ongoing costs, offering substantial savings and global commercial potential.
Across the NHS, hospitals use more than seven independently procured wayfinding systems, ranging from traditional signage to sophisticated digital navigation technologies, with little standardisation between trusts. Implementation can take months and costs can run into hundreds of thousands of pounds.
FloorCode offers a radically simpler alternative: language-independent navigation, deployable rapidly at exceptionally low cost, with the potential to become a universal standard.
NHS England estimates 8 million missed hospital appointments cost £1.2 billion annually.
This figure covers all reasons for missed appointments, not just poor wayfinding difficulties.
University Hospitals of Leicester NHS Trust projected annual savings of up to £672,000 from improved hospital wayfinding, highlighting the potential to reduce missed appointments and the burden on staff repeatedly asked for directions.
In 2026, Moorfields Eye Hospital committed approximately £598,000 to signage, alongside a separate £470,000 digital wayfinding tender. University Hospitals Dorset advertised a £1 million signage contract in 2025.
Emory University Hospital USA recorded 4.09 requests per employee per week - time spent 6.9 minutes resulting in 4,500 staff-hours spent on wayfinding assistance.
Sources: NHS England, 2024 · Leicester NHS case study, 2025 · Dorset procurement, 2025. Procurement budgets and Leicester savings are estimates, not confirmed expenditure or realised savings.
The inventor of FloorCode, Bruce Lang, has previously founded, developed and sold two successful technology businesses.
He is seeking partners with the vision, reach and capability to recognise the global potential of FloorCode, arrange a proof-of-concept partner and then capture a substantial share of the $136 billion wayfinding market by 2030.
Indoor Positioning and Navigation Market Size & Share Analysis – Growth Trends & Forecasts (2025–2030)An established organisation with the resources, sector relationships and ambition to develop and commercialise FloorCode internationally.
Ideally a major hospital or similarly complex building willing to trial the paper-based system and assess outcomes in practice.
* Does not require the £150,000 investment.
Initial funding sought for the smartphone-enabled Version 2, including QR-assisted rerouting and further commercial development.
Interactive investor presentation available on request
